Elavon

Re-branding, UI/UX

Elavon's refreshed brand identity ushers in a new era of simplicity, modernity, and approachability.

“Elavon’s rebranding was driven by the need to break free from its conservative corporate image and embrace a more dynamic, digitally adaptable identity.”

“ For over three decades, Elavon’s mission has been to simplify payments and empower businesses. This rebrand stays true to that while making the brand more accessible to SMBs, expanding its reach in a digital-first market.”

“ The new visual identity builds on Elavon’s brand mark, with subtle curvature that reflects the original logo’s themes of connection and transaction, creating a system that generates a more modern and friendly visual experience.”

“ The typography and colour palette enhance the brand's modern and streamlined direction,
while striking a balance between professionalism and approachability. ”

“The website serves as a crucial touchpoint for the brand. Starting from the core pain points and messaging, I restructured the landing page and the entire site’s content, ensuring a cohesive tone that resonates with the audience.”

“ This rebranding modernizes Elavon’s presence and strengthens its connection with a wider audience. With a fresh visual identity, Elavon is now set to engage, grow, and thrive in a fast-changing landscape. ”

Tools：
Figma, Adobe Illustrator, Adobe Photoshop

Project Type：
Conceptual

YEFEI SHI

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