YEFEI SHI
+44 7546299022
+44 7546299022
ABOUT
Yefei Shi is a graphic, brand, and cross-media designer with a solid foundation in design principles and brand strategy. With a branding mindset, she creates impactful visual experiences and develops professional brand guidelines. Her expertise spans graphic design, UI/UX, motion design, illustration, and packaging, allowing her to adapt seamlessly across projects and explore diverse possibilities for brand expression.
EDUCATION
09/2021-06/2024
University of the Arts London, Central Saint Martins
BA in Graphic Communication Design
*Distinction
09/ 2019-06/ 2021
York College
A-Level
SKILLS
Software Skills:
Adobe Creative Suite (Photoshop, Illustrator, After Effect, InDesign, Premiere), Figma, Cinema 4D, Canva, FontForge, Aseprite
Design Theories:
Design Principles (Typography Principles, Color Theory, Atomic Design, Design Psychology, Grid System), Brand Mindset (Brand Identity, Generative System, Target Audience, Competitor Analysis, Archetype)
Competencies:
Drive, Time-management, Adaptability, Communication, Creativity
Interests:
Photography, Gaming, Reading, Foodie, Karaoke
Languages:
English (Advanced), Chinese Mandarin (Native)
PRACTICAL EXPERIENCE
08/ 2024
Freelance Graphic Designer & Marketer
Canal Dream Art Festival 2024
• Designed a event key visual for a multi-arts festival on the water, promoting it both offline and across social media platforms.
• Collaborated with gowithYamo (an art exhibition navigation platform) as part of the marketing team, creating versatile assets for multiple platforms and developing a detailed marketing timeline.
07/2024
Freelance Package Designer
OFB Café
•Designed coffee bean packaging for OFB Café and launched it in three stores in Shanghai.
09/ 2023
Freelance Graphic Designer & Marketer
London Design Festival 2023 X Canal Dream CIC
• Created the visual identity for the Canal Dream Art Festival and developed various required materials.
• Led the planning and execution of marketing and visual design strategies, successfully implementing the event, with TikTok promotions reaching 16k likes, 3k shares, and 6k favourites.
06/ 2023
Freelance Graphic Designer & Curator
Aranya Theatre Festival X Canal Dream Art Festival 2023
• Designed the event key visual for the Migratory Birds Program at the Anaya Drama Festival London edition, with dynamic posters as the main focus. This included 5 motion posters, an event map, program booklet, and more.
• Participated in festival curation, coordinating between organizers and artists to ensure smooth exhibition setups, performances, and a positive experience for both British and Chinese artists.
2022
Freelance Illustrator
Illustration Project: “The Metaverse: Illustrated Guide to the Metaverse” (ISBN 9787301327807, Published by Peking University Press in 2022)
• Collaborated with the book team to create illustrations that clarified scientific concepts.