CONTACT
YEFEI SHI
+44 7546299022
YEFEI SHI
+44 7546299022
ABOUT
A creative graphic designer with a solid foundation in creating
strategy and brand identity
led visual plans and designing appealing
graphics, catering to various marketing and event promotion
goals. High proficiency in Adobe Creative Suite and other digital
design tools to produce engaging visual language, including logos,
posters, illustrations, motion graphics, and web assets.
EDUCATION
University of the Arts London, Central Saint Martins
BA in Graphic Communication Design
Distinction
09/2021-06/2024
SKILLS
Software Skills:
Adobe Creative Suite (Photoshop, Illustrator, After Effect, InDesign, Premiere), Figma, Cinema 4D, Canva
Branding Skills:
Brand Setting, Brand Strategy & Identity, Archetype, Rival Brand Analysis
EXPERIENCE
08/ 2024
Designer & Marketing
Canal Dream Art Festival 2024
09/ 2023
Lead Designer & Marketing Analyser
2023 London Design Festival: Understanding Canals
(London Design Festival x Canal Dream CIC x Slash Art x Global Generation)
• Led the planning and execution of marketing and visual design strategies, boosting the successful event implementation, with TikTok promotions achieving 20k likes, 3k shares, and 7k favourites.
• Conducted an in-depth analysis of the target audience, identified brand goals for Canal Dream CIC and Slash Art, and developed a VI plan that fostered engagement with the target audience and enhanced social influence.
• Established a visual system presenting the brand identity, organised information hierarchies and produced visual posters and supplementary event posters to drive brand recognition and engagement.
06/ 2023
Graphic Designer & Marketing
Aranya Theatre Festival: Canal Dream (Aranya Theatre Festival x Slash Art x Canal Dream CIC x World on the Water)
• Curated the art festival while overseeing the Migratory Bird 300 project to facilitate exchanges between Chinese and British artists and conducted social media outreach that increased canal boat owners’ engagement.
• Led the efforts to create 5 motion posters using After Effects, design an event map visualisation, and manage the production of a program for the show, ensuring effective event coordination and an enhanced attendee experience.
2022
Illustrator
Illustration Project: “The Metaverse: Illustrated Guide to the Metaverse”
(ISBN 9787301327807, Published by Peking University Press in 2022)
• Summarized relevant illustration content to effectively communicate complex scientific concepts in accordance with the book's context. Collaborated closely with the book team to ensure that illustrations were aligned with the text and conveyed information accurately and effectively.
• Produced illustrations, contributing distinctive artwork that enhanced the visual appeal and comprehension of the series.