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Newmedica — Bucket List Puzzle

Illustration

A puzzle created for Newmedica’s campaign, exploring over-50s’ bucket list aspirations and the barriers that shape them.

“Commissioned by Newmedica for a PR campaign, the project draws on research into the aspirations of adults aged 50 and over. In response, a playful puzzle was created to accompany editorial features, translating key insights into an engaging and accessible format that encourages audience interaction.

Tools：
Adobe Illustrator, Adobe Photoshop

Client：
Newmedica

Studio：
Oath Studio

Credit：
Ellie Hawes

Role：
Junior Graphic Designer

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