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lastminute.com — Beach Puzzle

Illustration

A puzzle created for lastminute.com’s seaside travel campaign, playfully incorporating its advertising and slogan.

“To mark the start of summer, lastminute.com commissioned research with 2,000 travellers, revealing the top 30 things people do before going on holiday, which was promoted through editorial coverage. Building on these insights, a playful seaside ‘spot-the-items’ puzzle was created as a natural extension of the article, inviting audiences to get into the right frame of mind before jetting off.”

Tools：
Adobe Illustrator, Adobe Photoshop

Client：
lastminute.com

Studio：
Oath Studio

Credit：
Ellie Hawes

Relevant Link:
The Sun: BEACH PLEASE | Only the savviest travellers can spot all 10 getaway essentials in this busy beach brain teaser – can you find them?

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